AlphaHapp
The Leading Next-Generation Mobility Engagement Platform
What is AlphaHapp?
AlphaHapp is the white-label evolution of Ummadum, our enterprise vertical. It creates custom-branded mobility engagement apps for major events, sports, and entertainment brands, unlocking new, direct customer touchpoints that deliver real-time insights and open fresh revenue streams through enhanced fan engagement and data-driven opportunities.
From Chaos to Clarity: The Power of Mobility Data
Understanding the movement of people in large-scale environments is crucial for efficiency, safety, and generating new opportunities.
Limited Visibility
Large events, bustling urban centers, and complex transportation hubs often operate with limited real-time insights into mobility patterns and transportation behaviors, leading to inefficiencies and missed opportunities.
The Platform
Our mobility engagement platform streamlines movement logistics, capturing comprehensive data on crowd dynamics, travel preferences, and real-time behavioral analytics.
Strategic Empowerment
This actionable data enables organizations to optimize traffic flow, make informed strategic decisions, enhance resource allocation, and unlock significant new revenue streams.
The Goldmine
These industry leaders face the same challenge:
They sell millions of tickets but have no idea how fans actually reach their events.
  • 24 races globally
  • 7M+ fans
  • 300K+ attendees per event
  • 22 races
  • 5 continents
  • International fanbase
  • 280M tickets annually
  • 200K+ Events
  • Europe's largest ticketing
Ummadum (Enterprise Vertical)
6 years of success - trusted since 2019
100+
B2B Customers
70%
Active Engagement
10K+
Annual Recurring Revenue per customer
Proven Stability
Operating steadily since 2019 without any major incidents, ensuring reliable service for our clients accross finance, life sciences and retail
Client Loyalty
Supporting large, multinational clients with multi-year loyalty, fostering long-term partnerships. Up to 70% active engagement among clients' users
Proven Business
Generating significant average annual recurring revenue per customer. Robust and growing pipeline across sports, and entertainment sectors, including top-tier names.
Proven Success by Ummadum
VfB Stuttgart Story
From transportation chaos to predictive insights, we transformed how Germany's most passionate fans experience matchday. This is our blueprint for global sports.
19K
Activities tracked
Engaged fanbase tracking every matchday journey
33%
Adoption rate
One third of the stadium filled with AlphaHapp users
50%
Growth
During one season only thanks to gamification
The Problem: Limited insights
WHO
VIP vs. family segments arrival patterns
enable targeted premium services pricing
HOW
Transportation mode insights create parking monetization and shuttle optimization opportunities
WHERE
Fan origin mapping optimizes infrastructure
investment and partner activation placement
WHAT
Purchase behavior prediction enables real-time commerce and sponsor ROI maximization
The Solution: Track, Reward, Incentivize
Track Every Fan Journey
AI-powered mobility verification captures real-time travel data from home to seat
Reward Revenue-Generating Behavior
Gamification incentivizes early arrival, sustainable transport, and sponsor engagement
Unlock Multiple Revenue Streams
Premium services, predictive commerce, and sponsor activations drive profitability
Leading engagement platform
Completely New Channel
AlphaHapp creates an entirely new touchpoint for brands to engage with fans through their mobility journey — a channel that simply didn't exist before.
Gamification & Incentives
Advanced reward systems drive fan engagement through challenges, points, badges, and redeemable incentives tailored to your brand.
Real-Time Data & Insights
Management dashboards provide actionable insights from massive real-time data collection: mobility behavior, engagement patterns, sustainability metrics.
Value Proposition
Zero Reputational Risk
Proven platform with 80,000+ users and enterprise-grade security
Solve Fan Pain Points
Transform transportation frustration into gamified, rewarding experiences
Data-Driven Decisions
Replace guesswork with actionable insights from 30M+ verified data points
ESG Compliance
Automated sustainability tracking meets CSRD requirements effortlessly
Multiple Revenue Streams
Premium services, sponsor activations, and predictive commerce opportunities
Stable Core Platform & Proven Credibility
Operational, scalable, proven business providing employee mobility management and sustainability tracking for corporations across Germany and Austria
R&D Investment
€10M+
Five years of continuous platform development and refinement
Data Points
30M+
Verified mobility insights powering AI-driven predictions
Active Users
80K+
Engaged community across enterprise and sports verticals
B2B Clients
100+
Including 3 Banken IT, Verbund, Swarovski, AstraZeneca
Strategic Evolution
From Proven Success to Massive Opportunity
Proven Foundation
Corporate mobility management with 100+ enterprise clients and €10M+ R&D investment.
  • Established revenue streams
  • Proven technology stack
  • Operational excellence
New Frontier
Sports & events market with 10x higher transaction values and global scale potential.
  • Advanced discussions with Formula 1
  • MotoGP partnership development
  • Eventim integration pipeline
A great new team for a great new vision
Thomas
Angerer
Rene
Schader
Martin
Lechner
Maximilian
Gierlachowski
What we ASK for
To fuel our expansion and lead the mobility engagement revolution, AlphaHapp is seeking a strategic investment that unlocks massive market potential. Join us and be part of the mobility engagement revolution!
Investment Request
1M€
Strategically allocation to accelerate our growth
Business Model & Financial Projections
Our comprehensive business model is designed for rapid scalability and sustained profitability, built on four distinct revenue streams. Our financial projections showcase explosive growth and a clear path to market leadership.
Revenue per User
Recurring revenue generated for each app user, scaling with adoption.
Ad-Spend Share
Percentage share of advertising spend facilitated through our platform.
License Fees
Ongoing fees paid by clients for utilizing our innovative app services.
Set-up Fees
One-time implementation payments from each new client partnership.
€2,7M
Total Revenue (FY26)
Projected to reach €23.7M by FY29, demonstrating significant growth.
€277K
EBITDA (FY26)
With an improvement to €11.9M (50%) by FY29, a clear path to profitability.
45%
Gross Profit Margin
Set to expand significantly to 73%, reflecting strong operational efficiency.
55%
Revenue per User
Becoming the dominant revenue source by FY29, fueling exponential growth.
Disclaimer
The information contained in this presentation does not constitute an offer, a recommendation, or advice, but is provided for information purposes only. This presentation is intended to support the decision-making process and can in no way replace due diligence or the gathering of further information. No obligation on the part of AlphaHapp GmbH can be derived from this presentation. All information in this presentation is current as of the date of publication and is subject to change at any time. All forward-looking statements are based on current plans, and AlphaHapp GmbH cannot guarantee the achievement of these statements. AlphaHapp GmbH is not liable for expenditures or assumptions made by third parties based on this presentation.